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Shutterstock Photographer Forum Forum Index : General Shutterstock Submit Discussion :
New SS logo!?
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digiology


Joined: 18 Aug 2006
Posts: 73
Location: British Columbia, Canada

Post Posted: Sun Aug 17, 2008 1:52 pm     Reply with quote

The kerning and typeface reminds me when fonts are substituted by courier.
acik


Joined: 31 Jan 2007
Posts: 401

Post Posted: Sun Aug 17, 2008 2:07 pm     Reply with quote

cidepix wrote:
acik wrote:
Here is the old logo for those who don't remember it:



It seems to me the the font had it problems too - r was cut off the same way.

The old logo looks more classy too me, and it makes a stronger statement. The new one is less visible on a page because of white background, and honestly it looks kind of "same old same old..." - while being more modern it's not unique at all. However I kind of like it. It's more dynamic, and more feminine too :)


Beautiful port by the way! Stands out from the crowd!!


Thank you! You know, Shutterstock should have used one of your logos. They have more character :)
debrahughes


Joined: 27 Jun 2007
Posts: 79

Post Posted: Sun Aug 17, 2008 4:50 pm     Reply with quote

Like the way it takes up less space over our beautiful creations:)
stu


Joined: 24 Jan 2006
Posts: 295
Location: Washington, DC

Post Posted: Sun Aug 17, 2008 5:50 pm     Reply with quote

medveh wrote:
They could have made a contest for renewing the logo or something...


outstanding idea. sure a ton of us would have happily entered . . .
chinks


Joined: 21 May 2005
Posts: 451
Location: Malaysia

Post Posted: Sun Aug 17, 2008 6:34 pm     Reply with quote

It resembles a crescent with a star inside. Or a big C.

Would have thought something looking more like an S or SS would be more reflective.
memerson


Joined: 20 Feb 2008
Posts: 2

Post Posted: Sun Aug 17, 2008 7:11 pm     Reply with quote

veinglory wrote:
It's generic, it could be for anything.


I agree. If I saw this logo without the name, it would not say "photography" to me. Looks more like a software logo or something. Why change it anyway? If something ain't broke...
triceratops


Joined: 15 Nov 2006
Posts: 3344
Location: The other Nevada

Post Posted: Sun Aug 17, 2008 8:18 pm     Reply with quote

One thing to consider. Even though the top banner says "for photographers", is that really the case these days? If you look at the threads and see who are complaining about slow sales and who, at the same time, are saying they're getting BDE's, it's the photographers in the former and illustrators in the latter. Also look at the top 50. Without filtering, the bulk is shifting to illustrators. It appears SS may be in the process of shifting to a more neutral logo. One that can encompass both photographers and illustrators. Without exact figures, it's all speculation; but, I would suspect SS is beginning to see a greater return from illustrations as opposed to photographs. Doesn't mean they are going to ignore photographers. Far from it. But it does seem to imply that it behoves them to take greater notice of their largest (or fastest growing) income source. That is all assuming my speculation is correct. And you all know what can happen with the word "assume." IMO.
lathspell


Joined: 11 Sep 2005
Posts: 228

Post Posted: Sun Aug 17, 2008 8:37 pm     Reply with quote

triceratops wrote:
... but, I would suspect SS is beginning to see a greater return from illustrations as opposed to photographs. ...


In that case the next step would be removing "shutter" from the company's name. :D
triceratops


Joined: 15 Nov 2006
Posts: 3344
Location: The other Nevada

Post Posted: Sun Aug 17, 2008 8:41 pm     Reply with quote

lathspell wrote:
triceratops wrote:
... but, I would suspect SS is beginning to see a greater return from illustrations as opposed to photographs. ...


In that case the next step would be removing "shutter" from the company's name. :D


Not necessarily. The name "Shutterstock" has built up too much of what's referred to in Economics as "Goodwill." That is, the name itself is recognized throughout the industry and is a valuable commodity. The name won't change, but anything surrounding the name is fair game.
evaners


Joined: 04 Mar 2008
Posts: 2286
Location: New Hampshire

Post Posted: Sun Aug 17, 2008 9:12 pm     Reply with quote

I'm not crazy about either logo. The old one had obvious problems and really needed to be replaced. First, the strip of film in a digital age was way past obsolete. It also represented only the photography, not the illustration side of the business. The style of the camera drawing looked real 1980s. Font - just weird.

New logo; If the ellipses were meant to be out of kilter, that's okay. But they aren't out of kilter enough, they just look like they were supposed to be perfect but the illustrator messed up. If they were a little more off center no one would be confused by it, it would be obvious that was the intention. However, it wouldn't look like a lens any longer.

Ah well, everyone's a critic.
frenchtoast


Joined: 12 Jul 2006
Posts: 1264
Location: GTA Canada

Post Posted: Sun Aug 17, 2008 9:14 pm     Reply with quote

like the way they are using it to cover more area on previews, maybe it will stop some of the theft. Although it's not yet on all my images, it can be seen on my most popular.

chachaman


Joined: 24 Mar 2008
Posts: 178
Location: Denver, Colorado

Post Posted: Sun Aug 17, 2008 10:10 pm     Reply with quote

I don't like the new logo that much. It's kind of cool, but what does it have to do with photography? I would have suggest making the new one more with photography. Admittedly, the old one could have been better, but at least I could associate it with shutterstock.
kmac


Joined: 25 Nov 2005
Posts: 17
Location: Canada

Post Posted: Sun Aug 17, 2008 10:23 pm     Reply with quote

ya... not too impressed. I'm a designer and (not wanting to insult anyone) can't believe it's now the shutterstock logo. Sorry guys!
rinder99


Joined: 12 Jul 2005
Posts: 18720
Location: Books and Class Info, www.rindersmithphotography.com or, www.rinderart.com

Post Posted: Mon Aug 18, 2008 12:04 am     Reply with quote

Whatever!!! I just hope they used the vast resources they have to help design this. Coca Cola hasen't changed in what 75 years.
newt96


Joined: 22 Feb 2007
Posts: 144
Location: 48°09'25.95"N 17°08'30.77"E

Post Posted: Mon Aug 18, 2008 3:23 am     Reply with quote

Well, may not be the perfect one but much better than the old one! Just my personal opinion though.. ;)
 
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