Shutterstock Photographer Forum :: View topic

jaminwell · Joined: 09 Mar 2006 Posts: 379

I don't like the logo . I don't like the word. The previous design was much better....

Oh my goodness...the new logo has just taken over my tabs.

hauntfactory · Joined: 26 Feb 2006 Posts: 69 Location: California

The kerning is way off, period. Designed by an amateur.

yuripanda · Joined: 29 Oct 2005 Posts: 343 Location: North Carolina

Wow! I feel so unobservant! I didn't even notice the new logo!

aetherial · Joined: 14 Jul 2008 Posts: 169

IMHO, while I understand that old logo represented photographs and wasn't really associated with illustrations or vectors (but then again the same goes for the word "shutter"), it was iconic: simple, focused, not ambigous and it just sort of clicked in my mind as something that is successful and omnipresent and that has something to do with photography (long before I joined this site as a contributor). I'm really sorry, but the new logo seems just too generic, not conceptual enough, it just does not create an immediate mental image of a company that sells licences for images. If it were for an audio company (since it reminds me of acoustic waves coming to one's ear) IMHO it would fit perfectly, but for here, I don't know. I guess the buyers' mental positioning is most important.
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jmci · Joined: 29 Oct 2006 Posts: 1346 Location: Northern Ireland

I think I'm beginning to have second thoughts - it does grow on you after a while.

A lady's always entitled to change her mind...

;)

patternking · Joined: 25 Oct 2007 Posts: 23

New logo is much better. Modern and fresh!

dapoopta · Posted: Sun Aug 17, 2008 5:00 am

What does SS feel about the new logo is a better question? Why? Customers look at the logo and know what we are. This sets up back to day 1. Don't you guys do any type of psychological analysis before you go and do this?

Any word from SS staff? Give us your feedback.

subjektiv · Joined: 28 Feb 2007 Posts: 10 Location: Austria

looks a bit like the dreamstime-logo to me (even similar color). very strange imho.

cidepix · Joined: 29 Jul 2007 Posts: 189 Location: London / UK

I don't agree with anyone who says "the old one was better"

It wasn't!

The font is good too, but the inner circlessssss!?!?

hooyacrusty · Joined: 18 Jun 2007 Posts: 1052

I like it. The font is quite original too.

lathspell · Joined: 11 Sep 2005 Posts: 228

Btw if this was the original font then the original appear is way better than in SS's logo ...

acik · Joined: 31 Jan 2007 Posts: 398

Here is the old logo for those who don't remember it:

It seems to me the the font had it problems too - r was cut off the same way.

The old logo looks more classy too me, and it makes a stronger statement. The new one is less visible on a page because of white background, and honestly it looks kind of "same old same old..." - while being more modern it's not unique at all. However I kind of like it. It's more dynamic, and more feminine too :)

cidepix · Joined: 29 Jul 2007 Posts: 189 Location: London / UK

htjostheim · Joined: 05 May 2005 Posts: 1286 Location: Norway

Well, I've got a feeling I've seen the logo somewhere before. It doesn't really stick out. Looks common. And it doesn't say anything. I think I liked the old one better. That one actually said something. Ofcourse, it could probably need a facelift, but I think the new one lacks something the old one had.

Captured Nuance · Joined: 24 Feb 2005 Posts: 1598 Location: So Cal

Makes me shuddder .... I did not like the old one much either