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kapai
Joined: 05 Jan 2007
Posts: 139
Location: New Zealand
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Posted: Mon Aug 18, 2008 3:51 am
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It is driving me round the bend, sometimes it spirals out sometimes it spirals in. To be in this game I am probably already half way round the bend anyway.
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cjs56
Joined: 06 Jul 2005
Posts: 7
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Posted: Mon Aug 18, 2008 6:14 am
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ive forgotten what the new one looks like and only just noticed the new one now you mentioned it , so maybe logo isn;t that noticeable anyway.
the lettering is good but not sure about the green swirls, what was it like before?
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cjs56
Joined: 06 Jul 2005
Posts: 7
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Posted: Mon Aug 18, 2008 6:20 am
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just found the old logo and i prefer the camera and film roll logo better
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filipeb

Joined: 01 Mar 2006
Posts: 864
Location: Algarve - Portugal
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Posted: Mon Aug 18, 2008 7:37 am
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| rinder99 wrote: | | Whatever!!! I just hope they used the vast resources they have to help design this. Coca Cola hasen't changed in what 75 years. |
i don“t understand the reason for change...a new company ascending in market with a classic and well design logo...
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markbeckwith

Joined: 15 Jul 2008
Posts: 58
Location: Johannesburg - South Africa
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Posted: Mon Aug 18, 2008 9:21 am
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I feel the green device incorporates both photographic and design elements submitted by us submitters. I thinks it's a move in the right direction and I prefer it to the older one.
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jacqueskloppers

Joined: 17 Nov 2005
Posts: 9
Location: Cape Town, South Africa
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Posted: Mon Aug 18, 2008 9:27 am
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It's rubbish.
The entire office here (7+ creatives) unanimously agree. Amateurish at best. And we've just seen it in print (Computer Arts - Summer 2008) where the non-'concentric' circles and gawd-awful kerning are even more strikingly apparent than above.
What do you think a prospective new subscriber is going to assume about SS when seeing that ad? Rubbish logo = rubbish stock.
SS, please either bring back the old logo, or get a trained designer to tidy this one up. Better yet - Let us, your 'captive' design base, compete to design one that we think better describes what goes on here.
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ziguru

Joined: 10 Aug 2005
Posts: 105
Location: London
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Posted: Mon Aug 18, 2008 10:15 am
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makes me think of a washing machine or tumble dryer control panel... for a company specialising in images, this is a very bad move - it says "we don't understand design and don't care what you think"... designers will be put off as this kind of circles design will definitely be seen for what it is - a bland overused unimaginative cliche... then again, perhaps it won't make any difference, who knows... this reminds me - i better get my washing done...
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photobunny

Joined: 20 Oct 2006
Posts: 995
Location: Bristol United Kingdom
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Posted: Mon Aug 18, 2008 10:30 am
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| thesupe87 wrote: | Less is more, guys and gals.
The circle and rings could be a lens and hood - that's what I saw when I looked at it. The font is kind of retro, but it works. |
LOL after how many glasses of wine was that? just kidding, Ilike it its fresh and uncomplicated.
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neleha

Joined: 01 Jun 2005
Posts: 189
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Posted: Mon Aug 18, 2008 10:58 am
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Wow! This thread is actually getting quite long. :) When I first looked at the new logo, I couldn't really remember what the old one looked like. I just think, it doesn't really matter to me what the logo looks like, as long as it works for SS and helps them in bringing new customers (who will buy all of my images!) :)
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koki

Joined: 04 Mar 2006
Posts: 282
Location: Skopje, Macedonia
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Posted: Mon Aug 18, 2008 11:03 am
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they started to replace the old logo(watermark) on the images with the new one! ... don't like it... :(
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tvphoto

Joined: 08 Dec 2004
Posts: 613
Location: Oregon
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Posted: Mon Aug 18, 2008 11:19 am
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Bring it back! Please!
Or else at least explain the change. Copyright infringement lawsuit? Trying to reflect the 'new' subscriptions?
Why not just add more colors?
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lot

Joined: 29 Dec 2006
Posts: 134
Location: Munich
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Posted: Mon Aug 18, 2008 11:25 am
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Well, come on, most of you prefer the old logo to the new one!? The new one may be not perfect and the lettering, well, may be discussed. But it is *lightyears* - and I mean this - better, much more fresh and open, than the dark, framed by black, closed, unimaginative and very, very early 90ies old logo. This is so unbelieveably much better. Again, better may not necessarily mean good, but that only time will tell. Most of the logos that now are considered eternal classics were hated by people first. Yet you can't say if people will say "ah, the soooo end 2000ish loogo" or refer to it as a timeless classic that still looks fresh after all those decades. So that is understood as well.
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ziguru

Joined: 10 Aug 2005
Posts: 105
Location: London
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aelius

Joined: 19 Sep 2007
Posts: 1546
Location: Sirius solar system
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Posted: Mon Aug 18, 2008 12:32 pm
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i liked the old one better
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kluzz

Joined: 12 Oct 2005
Posts: 289
Location: NY/CT, USA
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Posted: Mon Aug 18, 2008 1:05 pm
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exactly. a client would kill me if I gave them a tired, overused spiral logo with poorly spaced text.
oh well, I haven't liked anything SS does in the design area. the ads, logos, website.
thankfully that's not my job to worry about it.
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