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Content Quality Standards: Camera Stabilization / Movement

Camera movement should be intentional and motivated by action within the frame.

If your video was rejected with “Content does not meet our minimum quality standards,” it may be because of one of the following issues:

Video is unstable

  • Camera movement is abrupt

  • Camera movement is not a stylistic choice

Camera movement refers to any motion made by the camera. This includes panning, tilting, dollying, and free movement. In general, camera movement should be motivated by action within the frame and should be fluid and consistent. Shaky camera movement can be acceptable so long as it is stylistic and matches the content in the frame.

Here are a few examples of clips that use camera shake well. These are unique clips and the camera shake adds interest to the clips instead of hindering it.

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Video contains abrupt/ inconsistent camera movement

  • Zoom is jarring and inconsistent

In videography, zoom is defined as movement through the focal lengths performed within the lens itself. Zooming results in the magnification of a portion of the video. Zoom should be smooth, consistent, and mindful of the composition. Jarring and inconsistent zoom is not acceptable.

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The zoom in this clip above is smooth, consistent, and makes sense within the composition of the video.

We Recommend

  • Stabilize your camera with tripods, monopods, or other support while capturing footage

  • Tilt and pan the camera with slow and smooth movements to avoid jarring the viewer

  • Be aware panning too quickly can cause a “strobing” effect, which may emphasize jerky motions

  • Zoom carefully and sparingly

  • Use stabilization software in post-production and preview your clips to ensure that distortion is not introduced in post processing

  • Write descriptive captions and use keywords to convey your choice of camera movements and actions, including zooms, panning, POV, etc.


If you don’t understand the reason for the rejection of your submission or if you need additional clarification, you can always contact contributor support.

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